Enriching your fishing adventures through our trusted lures and fishing equipment. Dedicated to providing premium eco-friendly products and promoting sustainable sportfishing
Enriching your fishing adventures through our trusted lures and fishing equipment. Dedicated to providing premium eco-friendly products and promoting sustainable sportfishing
Enriching your fishing adventures through our trusted lures and fishing equipment. Dedicated to providing premium eco-friendly products and promoting sustainable sportfishing
INTRODUCTION
SOTELO 'Strive For Strike' was created since year 2010 inspired by outdoor activities especially in angling recreation and sport fishing. Southeast Asia is very well known for richness of fish species from freshwater to saltwater for sport fishing for serious angler or for fun thus the origin of this brand.
Fishing industry is still developing and a lot of adventure and sector yet to discover. Passion for adventure and with a spirit to develop something that could help you to strike the fish of your dream is our main focus.
OUR CORE VALUE
Heritage and Expertise
Over 50 years of experience driving innovation in the fishing industry.
Innovation and Development
Continuously striving to develop high-quality, affordable fishing.
Community and Connection
Promoting fishing as a hobby that strengthens families and friendships.
Environmental Stewardship
Encouraging care for nature through sustainable fishing practise.
ANGLER STORY
Sotelo Group Winning Competition
